Kohl’s Division Shops later this 12 months will start providing a line of clothes, purses and equipment from vogue entrepreneurs and designers Mary-Kate and Ashley Olsen, the corporate stated Wednesday. (Picture: Milwaukee Journal Sentinel photograph)
In one other transfer geared toward boosting its stature with millennial consumers, Kohl’s Division Shops will begin promoting Elizabeth and James clothes — the model based by former little one stars Mary-Kate and Ashley Olsen.
The unique partnership guarantees to convey a less-expensive model of the upscale line to Kohl’s, with the gathering debuting in late fall at a lot of the chain’s 1,150 shops and on-line.
Lengthy a go-to purchasing vacation spot for suburban mothers, Kohl’s has been tilting towards a youthful market, launching a PopSugar line final September and planning to introduce a group from shoe specialist 9 West this fall.
Now the Menomonee Falls-based retailer is teaming with the twins who’ve lengthy since left performing for achievement as entrepreneurs and vogue designers.
The Olsens will collaborate with Kohl’s on the Elizabeth and James product design, which shall be managed out of Kohl’s New York design workplace.
“Our imaginative and prescient for Elizabeth and James is to ship a way of life model that provides ladies entry to premium vogue at an reasonably priced worth with out sacrificing high quality and match,” Mary-Kate Olsen stated in a press release.
Kohl’s CEO Michelle Gass stated the alliance represents one other instance of “how we’re bringing newness and vogue relevancy” to ladies who store Kohl’s.
The Elizabeth and James line will appeal to new prospects, notably millennials, to Kohl’s, Gass stated.
Contact Rick Romell at (414) 224-2130 or email@example.com. Observe him on Twitter at @RickRomell
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