Younger 20-somethings can go to www.keystonelight.com/freerent to enter the sweepstakes. (Picture: MillerCoors)
This is one thing to toast to: Beer model Keystone Mild is making adulting simpler for youthful shoppers by gifting away $12,000 money to cowl residing bills.
Introduced final week, 13 sweepstakes winners can be chosen to have their lease coated for a complete yr starting in October, and the award can be given within the type of a examine. By providing the free lease marketing campaign on its web site and SnapChat, the discount beer model says it desires to make the “transition to maturity just a bit bit smoother” for adults ages 21 to 24.
“These shoppers are craving monetary stability, and we all know from our analysis that housing bills create a pressure, consuming up a big portion of their earnings,” stated Eric Wolfe, an affiliate model supervisor for MillerCoors financial system manufacturers in an announcement.
MillerCoors owns Keystone Mild.
The beer firm may also hand out 150 runners-up prizes within the type of “Adulting Transition Packs,” which include an inflatable chair, bathe curtain, Hawaiian shirt and “candelier,” a chandelier bearing beer cans as an alternative of sunshine bulbs.
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Dwell lease free courtesy of Keystone Mild. Click on right here to win free lease for a yr and different easy prizes: https://t.co/i8IVVDwWpVpic.twitter.com/ovZwbzpGAb
— Keystone Mild (@KeystoneLightUS) August 7, 2019
By Sept. 29, contributors can search for particular Keystone Mild packaging marked with a Snapcode, Snapchat’s model of a QR code, that hyperlinks to an internet web page to enter.
The corporate is not the primary to step in to assist younger folks with restricted disposable earnings and mounting faculty debt.
In Could, Burger King launched an effort meant to assist shoppers repay their scholar loans. Twice per week, Burger King awarded prizes as much as $500 to 150 folks. One grand prize graduate gained as much as $100,000 towards their mortgage stability. Burger King’s program ended on June 6.
The sandwich chain Jimmy John’s introduced on Monday that it is taking issues a step additional, providing one contest winner a home in the event that they reside inside 5 minutes of one among its shops. That contest ends in October.
Observe Dalvin Brown on Twitter: @Dalvin_Brown.
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